Well, if you have 4000 people, 10% of which read at least two books a month, and 7% of those read ebooks, that just leaves 28 people for the "interesting facts about the average e-book reader". And since nearly half of them don't have an ereader, that means that the analysis of ereaders came from around 15 people. The page for ebook devices on wiki lists 31 models under "Current eBook Reader devices that use e-paper technology" alone, and that list is incomplete. I'm not surprised that he didn't get the whole picture.
And I'm not sure what to make of this (from the blog):
Quote:
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Did you know that the two most common ways people get books today is borrowing them from a friend or getting them from the library? Evidently content – at least in the book business – is already quite free, even without the help of digital.
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Is he trying to say: look at how much money a handful of people spend on ebooks, and they get most of them for free?