[SensualPoet]

His company polled a panel of 4000 online folks. It's a reputable company, and the methodology, I am sure, is credible. It's the conclusions drawn and the inability of this analyst to understand who the 10% of the population are who read 2 or more books a month that make up the customer base. He even noted he hasn't read a certain recent bestseller as a sort of personal proof point of his argument.

Sometimes these so-called analysts, and the groupie journalists who follow them blindly, think of ereaders as another "gadget", like a Ronco chopper or a wireless indoor/outdoor thermometer. They are not: they enable an enhanced reading experience which includes just reading in a more convenient way. Ereaders of one description or another are likely to have a long-term ride in many households.

The flip flop from "race to the bottom" to must "check email" for ereaders in a mere four months surely is a red flag. 30% of first week sales of John Grosham's The Confession were ebooks, not hard covers as reported in another thread here. It does not appear to me that the ebook trajectory is tapering off.