DRM doesn't have to be bad. I think it works wonderfully in a subscription model. I know a lot of people are collectors and want to keep their stuff, but for books, generally I wouldn't mind a subscription model a la the ZunePass or Rhapsody ToGo. Say $15 or $20/month to rent books. I've done that with the Zune and I love it, especially the ability to fill the device and sample a lot of new content. Granted with books, that might not be quite the same experience, but without DRM, the subscription model just couldn't exist.
I also don't think people would mind if you bought the tree version from Amazon, if they gave you the DRM .AZW version if anyone would mind. Also, I think Amazon allows you to associate their DRM'ed books with up to 4 Kindles. That is far more lenient than any other DRM model that I'm aware of (and I'll admit, my DRM knowledge is more in the music industry).
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