Quote:
Originally Posted by Kali Yuga
It takes more than just a low price to double or triple your sales -- all of your sales, by the way. You also need to market aggressively, which in turn (surprise!) negatively impacts your margins. There are no free lunches.
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Quote:
Originally Posted by Kali Yuga
Plus, if the only way to get Joe Target to buy dozens of books is to slash margins to the bone, why bother?
Sorry to remind you that this is a business, and it's driven by margins. Publishing is not charity work.
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I can not provide a precise model, it all depends on the book... But one of the best marketing strategies in publishing comes essentially for free: the word of mouth. So, the more people read the book, the more likely it is that book will be talked about and recommended, the more copies will be sold in the end.
That effect surely exist... to quantify it is anything but easy.