Quote:
Originally Posted by JSWolf
I'm of the mind that an eBook priced at $9.99 is fair when the hardcover is the only version. When a paperback copy comes out (no matter the format), I feel then that eBook should then be lowered in price with the ability for retailer to offer discounts/sales. So if I get a coupon code from Kobo for say 20%, I can use it on all eBooks and not just the ones the Agency 5 do not have locked up good and tight. Once a book has made back all the initial costs, the pBook will have higher costs associated with it because of the physical form. The eBook will have much lower costs associated with it. A price of $12.99 on an eBook is a price point where a lot of people will have to stop and think about buying it if they even do. A reasonable price point of say $6 may be an impulse purchase for a lot of people. So, do you think it's better to have a sale of an eBook at $6 or no sale at $12.99?
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That was what it appeared the rhetoric from the Fab-5+1 tried to imply in their public statements without actually committing to it in practice. We even had threads discussing it here for a few weeks following the change. Unfortunately in practice it has not happened and shows no sign of ever happening.
What is worse is the Fab-5 alone really have no retail experience or support infrastructure that I can discern. They simply seem to fail to understand the whole relationship between the increase in profits if your customers feel they are getting fair value for their money and are treated as more than a cash-machine.