Quote:
Originally Posted by Kali Yuga
I hate to break this to you, but hardcovers barely cost any more to produce than paperbacks.
It is well understood that hardcovers are high margin items. If the hardcover price is $25 and the same book in paperback is priced at $15, do you really believe it costs the publisher $10 more to make the hardcover? Try $1 or $2.
That's why many publishers don't want ebooks to eviscerate hardcover sales -- because a $10 ebook has a much smaller margin, thus produces less profit, than a $25 hardcover.
It's window dressing on the price dynamics of demand.
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Where do you get $10-$15 for a paperback?? I see $7.99 on the MMPB that I buy. I don't buy a $10 paperback, nor do I buy Trade Paper.
As to your other comment that people don't buy HC's because they don't want to pay the prices....it's been my experience that people don't buy HC's because they are bigger/heavier, and harder to tote around than a paperback which can fit in a purse for women (or men if you have one
) and of course the eBook which can be read on the computer/on a phone/eReader etc.