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No idea currently. It is only a week old or something.
However, it if builds up a database of thousands and thousands, people will pay attention. Also public, on record, and central if it turns out to be popular.
As opposed to company X putting an email in the digital equivalent of the circular file.
Why would be nifty would be if the site could take the data entered, and automatically send a form letter (like you get back from corporates) about what you didn't buy, and why. Then both get done at once.
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