|
Most consumers don't want to change their behaviour. If they don't like the price they complain. When they are faced with a faceless website they complain in the easiest way they can, one star reviews. It does work because news stories get written about the protest. It can't be as easily ignored as letters to the publishers and authors.
Some companies actually care about what their customers think and if they are satisfied. The publishing industry thinks their customers are whinny entitled children and hope they'll just shut up and buy the books.
The only real protest is to stop buying from them. Personally I'm enjoying having the extra $500 a year to spend elsewhere.
|