I face the fact if it is a book I need or a book I want to read I am going to try to get it for the kindle first if not then I will buy the paper book and I do not even look at the price. But if it is a book that I believe that I will like to read, but do not know then I love the fact that I can sample the book on my kindle first to see if it is worth it.
But with that said over 80% of my books (ebooks) are free because I look for the free downloads and the classics.
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