There is something interesting to be found looking at Amazon's Bestsellers in Science Fiction Top 100 Paid ebooks list. Only 9 of the 100 ebooks are priced at over $10.00 I suspect this means that a lot of first run Sci Fi from top authors/major Publishers are not making the Top 100 Paid sales list. This contrasts with 11 over $10.00 in the top 20 in the overall Bestsellers in Kindle eBooks list. It is also worth noteing that the top seven overall bestsellers in the Kindle ebook list are all under $10.00.
I suspect that the Publishers will, eventually get the message.
http://www.amazon.com/gp/bestsellers...c_154606011_10