Quote:
Originally Posted by SensualPoet
Well, I disagree. Perception of value in this case has nothing whatsoever to do with the cover price: the value the Bond books have is already carved in stone. What's needed to move the merchandise is a new incentive to purchase: a change in formats (paper to ebook), a tie-in to current events or trends (nostalgia for the '60s), a fresh look at the Bond phenomenon with a foreward by (still living) icons of the 60s. There are many hooks for a creative marketeer.
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No, the value is
not a known quantity. Value is relative. A thing is worth what someone
else is willing to pay for it. Different folks have different conceptions of value.
Quote:
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Then price them to be an impulse buy. I don't believe I suggested $5; but I do believe $10 is too much. And let's be clear, as well: Ian Fleming did not write literary classics -- they are, in fact, "mass" appeal thrills and quite easily fit the "pulp" image as easily as Kellerman, Child et al do today. If it were me, I'd certainly keep them well below $10; probably $6.95 or $7.95.
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You wouldn't pay $10 for the Bond books in electronic format, but you may not be representative. Amazon Kindle editions have conditioned a whole new class of ebook readers to see $9.99 as a default ebook price. If a large enough number of them are willing to pay $10 for the Bond books, what is the Fleming estate's incentive to price them at a price
you're willing to pay? For a lot of people, $10
is an impulse purchase.
The question for the estate becomes "Will we sell enough additional copies at a lower price and lower margin to make
more than we can make selling at $10?" Can they?
Prove it. The fact that
you would buy at a lower price
isn't proof: you are one buyer, and you may not be representative of the market.
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Dennis