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Old 11-26-2007, 07:16 AM   #73
jasonkchapman
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Quote:
Originally Posted by THJahar View Post
That is the the thing that has reeeeallly pissed me off, when they had the rights to the perfectly usuable DRM mobipocket, but they didn't want to allow the purchasers of the device to use competing e-book shops.
And then had the gall not to even subsidise the price of the kindle due to this.
You know, this may be a matter of "one battle at a time." If content were already a thriving market, it would be easy to enter the business and use the content to subsidize the hardware. If hardware were a thriving market, it would be easy to join that fray and then woo customers with a dazzling array of content.

Right now, neither market is thriving. They're both still in their infancy, so Amazon is trying to do both at once. So, one battle at a time. Use the content to entice the mainstream buyer into the market, then, once the content market exists, get the hardware price more competitive.
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