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Well, I disagree. Perception of value in this case has nothing whatsoever to do with the cover price: the value the Bond books have is already carved in stone. What's needed to move the merchandise is a new incentive to purchase: a change in formats (paper to ebook), a tie-in to current events or trends (nostalgia for the '60s), a fresh look at the Bond phenomenon with a foreward by (still living) icons of the 60s. There are many hooks for a creative marketeer.
Then price them to be an impulse buy. I don't believe I suggested $5; but I do believe $10 is too much. And let's be clear, as well: Ian Fleming did not write literary classics -- they are, in fact, "mass" appeal thrills and quite easily fit the "pulp" image as easily as Kellerman, Child et al do today. If it were me, I'd certainly keep them well below $10; probably $6.95 or $7.95.
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