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Originally Posted by SensualPoet
This is another phenomenon that publishers need to understand (and monetize) better. Consumers often buy something they already have.... The music industry knows this....
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And they charge full price for the back catalog stuff. Go figure.
Oh, and most of the sales in this respect are from format changes -- e.g. the music industry padded their bottom lines for years off of people repurchasing CDs of what they had in vinyl. The "Best Of" stuff is mostly for people who don't know the musician's work in question.
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Originally Posted by SensualPoet
Publishers of content like the Bond series have a great opportunity with ebooks: repackage and resell.... And then price it to be accessible and an impulse buy.
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Why, what a surprise. Another suggestion to drop the price. I'm shocked.
If you read the article, apparently in the US the Bond ebooks make up 10% of sales. I.e. there are apparently quite a few people who are willing to pay the asking price. The retailers will also have the option to do some discounting; since the Fleming estate gets the sales data, they will see very quickly whether a lower price produces enough higher sales to make up for the lost royalties.
Keep in mind that price also affects the
perception of value. If you price these at $5, that may foster the idea in the audience that this is cheap pulp writing rather than, uh... pulp writing that became very popular, I guess.
Anyway, "price" has almost nothing to do with the public's misperceptions of "cost," and revolves around dozens of psychological and economic factors.