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I do download books, I don't have any guilt regarding that because I do buy alot too...and it's given me access to authors that I wouldn't even come close to buying. And end up buying because I enjoyed it that much.
I think that .99 iTunes that was stated above is a good spot, but obviously you can't do that with books...I DO think it's fair that perhaps you pay maybe .99 per 125 pages or so = the paper book up to 1,000 pages or whatever. That way authors can't go crazy with eBook fonts to pad their page count, and the publishers won't publish in paper format something that is crazy font wise because of production costs.
That way if you are paying $5 for a 400 page book, or for a longer book you are paying more because it takes a little more work to create, so it would be like $12-$13 for a 1,000+ page book. And I'm talking new releases here, so after a bit I would expect them to go down.
In that instance I think that I would buy it because it's more convenient to just search and download and then format the book because it's been formatted crappy.
I will say that there are alot of people that are upping bought books, and stripping DRM, or checking them out from the library and stripping DRM etc. The quality is getting better, but I would rather pay a little for a book for the convenience sake.
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