I am a long time Sony products user. Spent months research and hours in Sony story playing with Sony readers. Landed up buying Kindle a few weeks ago.
Many sites and blogs on comparison of two. Both are great and it boils down to few differences:
Kindle
1) Free 3G (freedom of buying books anytime anywhere)
2) Massive collection (ecosystem matters)
3) Lower price point - device and books (recurring cost)
Sony
1) Cool touchscreen
2) looks
3) Open format - if you care about library content, but many experienced users told me that a newbie thing, once you own the Kindle, you won't miss it. So far i agree with them.
I went back to Sony store after purchasing the Kindle and was glad to stick with my decision.
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