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Originally Posted by Krystian Galaj
I wonder it the situation would improve if reviewers on such sites had their own reputations and could be reviewed/rated by others. If a reviewer was negatively rated by most people, their opinions would contribute less and less to summary rating, and their reviews wouldn't be high on the list.
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Amazon tells you the % of helpful votes that person gets, but only after you click on their user name. It'd be nice to see this beside their user name.
Quote:
Originally Posted by Bookworm_Girl
Amazon gives you the ability to vote whether an individual review was helpful or not. However some people abuse it and vote not helpful on valid reviews just because they don't agree. That's why I intentionally never review controversial or passionate items (sad to say). Now Amazon has recently added a feature that validates that the reviewer actually purchases the item on Amazon, similar to jswolf's suggestion.
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Amazon does tell you if it's an "Amazon verified purchase" (meaning purchased through Amazon), but the beauty of the rating system is that I can purchase it anywhere and still review it. I value the reviews of people who didn't purchase through Amazon, and I really doubt Amazon will ever take out that functionality. Where's the first place you go to read reviews on a product? For my friends and me, it's Amazon. You can't buy that kind of marketing.