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Of course B&N is going to put the Nook front and center. They know that paper books are on the decline, their rents for brick and mortar stores are high, and that e-books are the wave of the future. Wisely recognizing that, they have built in Nook kiosks in their physical stores to sell their device.
Sony has a nice display in their stores for their e-readers and their staff is very knowledgable. Why? Because it is their store selling their device. It is not as prominently displayed as the Nook is at B&N because the future of Sony is not riding on the success of this one device.
E-readers are simply one more product to be sold at a Target and Best Buy and Staples. There is no reason for Target or Best Buy or Staples to go hog wild training their people on the pros and cons of different devices. Amazon does not have their own brick and mortar stores so they are never going to have the instore display and training that the Nook and Sony have.
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