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I am a member. I have my profile locked down so that it is unsearchable, except for that one time they opened it up and I got found by one of my husband's cousins. (I accepted his invitation and locked it back down and now get invites every couple of weeks or so from other family members.)
I use it to "like" businesses and companies, to get coupons, deals and special offers. I have never finished filling out my profile and I don't post to anything.
I can not remember if any of my likes are from contests. Nearly all of my likes are local businesses, since they have stopped sending emails in favor of just posting on Facebook.
I have at least one like that was for a contest -- the Namco people were at the Mall of America when we were there, doing some sort of PacMan promotion, and I let myself be persuaded to enter. They had a computer for me to log in, register, and log out again. I would not have followed an online link, nor searched for a specific page, to enter a contest.
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