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Its case is ugly, however its GUI menu system looks much more sophisticated and easier to use and its LCD/wheel/progress meter should be copied by other readers. Actually, I take that back.. I think a ZUNE2 squircle pad rather than a scroll wheel could be used, but the LCD escapes the awkward eink refresh delays for quick selection.
IMHO I think the keyboard is what throws the look off. The wedge design idea may work fine aesthetically. Perhaps they will learn to hide the keyboard like cell phones do (ie: slide it out) in a future iteration, but surely having a thumbboard for searches and notes is an advantage from a functional viewpoint.
-d
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