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B&N is going to focus on selling the Nook Color this holiday season. Someone looking at a Nook is likely to see the Nook Color at B&N and might be interested in it only because they see it at the store. Someone looking at a Kindle is likely to go to Amazon.com and not see the Nook, Nook Color, or Sony and buy the Kindle. There is no room for an impulse buy on Amazon's website which is different from a B&N store.
I have said my piece on the Nook Color in plenty of topics, no need to kick a dead horse.
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