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Barnes and Noble have no reason to drop their price on the Classic Nook, that would undercut the Nook Color. Sony hasn't figured out that they would sell more e-readers if they dropped their price over the course of the last two years, I doubt that they will change their position now.
Borders just introduced the Kobo 2 priced at $149. I would be surprised to see a price drop there. Given that the Kobo 1 at $99 seemed not to affect the price of the Nook or Kindle, I doubt that a price cut in the Kobo 2 is going to have much impact.
No one in the mainstream market knows about the Aluratek. At least, in the US, very few people know who or what they are. I doubt anything they do will phase Amazon.
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