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I don't know what is in the near future for sales but I doubt you will see the PRS-650 approach Kindle prices any time soon.
They recently had a promotion where they threw in a free book cover/light. I would expect the price to drop around the end of the year but again, not anywhere near the Kindle price. I bet Amazon is selling hardware at a loss just to get you hooked on their books. Sony has stated that they will not try to compete on costs. They are banking on their quality to be the deciding factor.
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