I haven't checked our local Sony store, but pretty much every town center here in the UK has a waterstones, and every one I've been in has the 350/650 on display and working.
Thats what clinched it for me - being able to play with it was crutial to get a feel for the device, rather than going on faith that reviews of the Kindle were accurate. Nothing beats the reality of looking/playing/holding the device.
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