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Originally Posted by Hadel
I have determined for me it in the following way.
I currently pay about 15.00 for a month of subscription for TV (with some HDTV content). And I watch about 30 hours per month TV.
This comes down to 0.50 per hour for this kind of entertainment.
So I decided to "price" all the entertainment by this measure.
My reading speed is ~60 pocketbook pages per hour. So for me a e-book of 300 pages (pocketbook equivalent) should be 2.50. Additionally, I should be able to read it on any device I choose and be able to lend it to other people. (E.g. I have my personal i'net library where I store my books and if I "take" one to a device, nobody can take it until I check it back)
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It is an intesting model for you to determine the value of your options to you, or your demand pricing. I think you are not taking some factors into your
model though. You usually pay more for pull options then push options for example. You have to check the tv schedules and sit down and watch it as it is pushed to you, or pay more for a dvr or on demand options. You have more choice as to the what and when with the ebooks. That has value. On the other hand you can't watch subscription tv on any device you choice, you often have to rent additional convertor boxes just to watch it on other tvs in your house. You don't usually get any options to stream it to your computer, pda or cell. You can't lend it out. So why if this is your bases for the pricing model would you say an ebook should have this when priced on this model?
Now I do think that since you can't lend an ebook, your licence may just die with you for it, and it can be device and geo restricted the price of ebooks should be much less then printed books.
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Same goes for the pricing of other forms of entertainment: 0.50 for a TV show of 45min, 0.75 to 1.00 for a movie. Plus those have to be in HD format, easily and quickly downloadable. Of course, no commercials at all!
If they have any commercials, they should be not more than 10% of the duration and the show/movie should be completely free.
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Been giving some thought to this since the release of the Apple TV and looking at the Amazon VOD and reading some comments on the pricing models. I would pay 99 cents for a tv show, and $3-$4 for a movie, but I would not buy many a month, maybe $10-$20 as a budget.
For you model the equilvent seems to be the $9 a month netflix subscription, which I did get along with the roku box and am pretty happy with that for the money.
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{Edit}
For music: A single song 0.05, for a whole album 0.50.
{/Edit}
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Seems your model would be more the paid pandora or last.fm options not the ala carte ownership again. I find the 99cent a song pricing ok here, maybe a little high. For an album I wanted would not blink at any prices under $5.
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If the entertainment indistry takes a leap of faith and follows this pricing, I am sure they will get e lot more money and 99% of the piracy will disappear over night.
Of course they will not and of course I will use mostly the other methods of getting my entertainment... e.g. library books, talking with friends, writing stuff myself, reading free books/articles on the i'net, etc...
What is your fair entertainment pricing model?
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I would not pay even the $15 for prescheduled tv service that you do. I would pay more for the ala carte options then you would. I don't value them as high as the current prices mostly are for the most part.