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TV is on the fast track for a rude awakening in the near future. How many regular TV watchers now have PVR's (DVR's in the States, Tivo by brand name)? How many of those people actually watch commercials?
So what happens when a critical mass of viewers have PVR's and simply skip over the commercials, like I do? What advertisers are going to pay to place ads on TV then? Who pays to make the programming then?
So is broadcast TV dead?
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