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I say the publishers are to blame in most cases. However, as a rule of thumb that is true in nearly any industry, if the store gets burned enough times, they will either force the company to fix their issue, or they will simply not carry their products. Many stores have a 3 strikes policy with products these days (well, 3 is an arbitrary number, but you get the idea) and it's making companies stand up and take notice. Many of the new items I've been buying lately have a "If you have a problem, call us first! Don't return to the store!" sticker on them with a tech support number. And they're pretty snappy about getting stuff fixed so they don't get blacklisted by the store. If we return enough bad ebooks to the ebook stores, they'll start doing the same thing to the publishers, forcing them to snap to and fix the issues.
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