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True, Steve. But a huge part of the PDF slice of the digital pie is documents, technical work, forms, and complex texts and with footnotes, reference links, graphs, pictures, etc. I don't know if there are yet any statistics that would give us an idea of the most popular formats for straight novels. Excluding PDF-for-print, I'd guess ePub with Mobi running a close second because of the dominance of Kindle. My own indie house turns out PDF, ePub and Mobi, and so far PDF is running a slow third in popularity. Could be, of course, that we pitch our ebooks more toward an ebook-dedicated reading device readership. And we may see PDFs pick up once we've taken off properly with Apple's iBookstore for iPad. Cheers. Neil
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