Note that downloading the article page will almost certainly not help, since most ad systems rely on javascript to fetch the add once the page has loaded and since the news download system does not execute javascript, the ad view is never registered.
Generally speaking, most web based ad systems rely on the browser reporting back to the ad server. Since ebooks do not support javascript and are often viewwwed in a context without an internet connection, a web based ad system is unlikely to work for them.
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