Over here, Darty has just started carrying e-book readers. Darty is a big, mainstream appliance and electronics store, something like Best Buy, but without the media section. They're carrying Bookeen, Sony and a couple other brands, but what's interesting is that they list the Sony 300 at the same price as the new 350, and the 600 at the same price as the 650.
Darty is even carrying e-books now, though the selection in English is pretty pitiful and seems to be mostly Gutenberg classics they charge a couple of euros for. They're going to have trouble marketing their readers in Europe until they can get past this geographical restriction thing - though I suspect it's the VAT side of the issue that is the big problem here.
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