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Old 11-01-2010, 04:39 AM   #6
koland
Grand Sorcerer
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The Rules of Work, Expanded Edition: A Definitive Code for Personal Success, by Richard Templar

Book Description
Some people are simply great at their job. They always seem to say the right thing; do the right thing. They are mentioned in every conversation. Everybody likes them. They get promoted. They get pay rises. They get along with the boss. And somehow, they do all these things without being unpleasant, breaking much of a sweat or seeming to put in excess effort. And when they are offered another step up the corporate ladder or a fabulous new job, no one is surprised. After all, they have 'potential' written all over them. How do they do it? Do they know some secret we don't? Yes, they know The Rules of Work. These rules aren't about how to do your job, day-to-day (assuming you are pretty good at that already). The Rules of Work are about how you are seen to be doing it. They are about how you appear to others. And they are about helping you to achieve the success you richly deserve. The first edition of The Rules of Work became a global phenomenon, topping bestseller charts around the world. This new, even better, edition includes 10 brand new rules to take you further, faster. These rules are the guiding principles that will improve both what you do and how you do it, giving you the unmistakable air of confidence that will win you admiration, respect, and the next promotion. With The Rules under your belt you'll have the edge in everything you do, without having to compromise your principles.


Guard Your Mission, Stay in Control, by Seth Goldman, is a business short from FT Press.

Book Description
Seth Goldman, cofounder and TeaEO of Honest Tea, the fast-growing pioneer of organic brews favored by discerning tea lovers including President Barack Obama, shared the advice that has shaped his company and career: Never lose control of your company's money, whether you're spending it or raising it. And run your business as if you are going to own it forever.

I got lots of bad advice as I was building Honest Tea. Luckily, I was smart enough not to take most of it. Among the worst nonstarters:

* Add more sugar (which would have undone one key factor that made us stand out).
* Rebrand Honest Tea as a low-carb company. (Those low-carb diets, with people eating bacon three times a day, have little appeal for our health-conscious clients.)
* Sell energy drinks. (There was almost zero overlap of energy-drink buyers with our core customers.)

Any of those ideas would probably have wrecked the company. But fortunately, we benefited from two wonderfully wise advisers-Gary Hirshberg, cofounder of Stonyfield, and Jeff Swartz, CEO of Timberland. Their counsel shaped my company, my career, and my life. They preached two core rules: Never lose control of your company's money, both incoming and outgoing, and run the business as if you plan to own it forever....


Market Upside Down: How to Invest Profitably in a Shrinking Economy, by Vinh Q. Tran

Book Description
he U.S. economic crisis of 2008 isn't over! The next bubble, explosive government debt, is brewing. At the same time, the economy can't generate growth, the treasury is exhausted, the Fed's balance sheet is over-stressed, consumers remain deep in debt, and short-term interest rates are at near-zero. Intelligent investors can't just mourn the death of easy profits: they want and need new strategies for success through history's potentially worst equity market. In Market Upside Down, Dr. Vinh Q. Tran presents those strategies. Tran begins by explaining why the U.S. financial crisis will only get worse. He then provides professional and active investors a comprehensive framework for profiting in an upside down market that could last for decades. Drawing on his market expertise, as well as experience as money manager to institutional and wealthy investors, Tran shows how to build wealth and generate return in times of crisis with a focus on what will matter most in the coming years: liquidity and risk management. Tran helps investors explore global investments and opportunities that won't depend on the troubled U.S. economy or a reinvigorated market soaring, and shows how to profit from the coming age of scarcity. Along the way, he demonstrates how to use fixed income, hedge funds, and non-traditional investments, with minimal equity risks to create a portfolio that is positioned to provide liquidity, profits and importantly to weather future crises.


Powering the Future: A Scientist's Guide to Energy Independence, by Daniel B. Botkin

Book Description
The future of civilization depends upon the continuous availability of sufficient energy. But we’re approaching the practical limits of some of the energy sources we depend upon most. What should be done? Few issues are as controversial. In Powering the Future, a leading scientist cuts through the controversy, presenting the facts about our energy needs, desires, and supplies and the environmental and human effects of obtaining and using energy.

Dr. Daniel B. Botkin objectively assesses the true prospects, limitations, costs, risks, dangers, and tradeoffs associated with every leading and emerging source of energy, including oil, natural gas, coal, hydroelectric, nuclear, wind, solar, ocean power, and biofuels. Next, Botkin addresses the energy distribution system, outlining how it currently works, identifying its inefficiencies, and reviewing options for improving it.

Finally, Botkin turns to solutions, offering a realistic, scientifically and economically viable path to a sustainable, energy-independent future: one that can improve the quality of life for Americans and for people around the world.
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