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Old 10-31-2010, 08:09 PM   #47
Rebo
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Rebo has a complete set of Star Wars action figures.Rebo has a complete set of Star Wars action figures.Rebo has a complete set of Star Wars action figures.Rebo has a complete set of Star Wars action figures.
 
Posts: 173
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Join Date: Jul 2010
Device: nook, nook color, kindle 3, Ipad 2nd gen, Nook HD+, Iphone 4S
How do you predict the success of the product? Without a crystal ball, we can probably try using the amount of internet hits to provide some insight.

See the link below for Google trend for Nook:

http://www.google.com/trends?q=nook&...ate=all&sort=0

Search volume index for "nook" spikes up after the announcement of the Nook Color; the spike is comparabale to the time when the original Nook was announced and when B&N cut the price and released the WiFi model. It is also interesting to note that the news volume index for the Nook Color is lower when compared to the last 2 big announcement. This seems to indicate the Nook Color drives more interest from the public than the media.

I also compare the search volume index of the Nook to other ereaders. Nook is ~ 3 times higher than Kobo and the Sony ereader. The Kindle is ~ 3 times higher than the Nook and the iPad is ~ 3 times higher than the Kindle.

Based on the data from google trend, there is a likelihood that the Nook Color will be as successful as the Original Nook.
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