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As gadgets are being outdated at an alarming rate, I think $500 is a lot of money for common public to invest in a premium 1st gen device that is going to be obsolete in a couple of months.
$250 for the Nook Color like you said is more "value oriented" and it is priced at a level where people feel less painful to pay for something that they know would be outdated in 6 months. It is not a Cadillac but it might be just good enough for people who wants a decent device now until the next and better goody comes along.
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