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iPad et al do it for more money and less space (sometimes) and/or more "geek" worthiness.
Really? I replaced my e-ink K2 with the iPad and haven't look back! I must say however, that the new Pearl e-ink on the K3 is far superior than what I had on my K2.
I applaud B&N on the their color e-reader (yes, it's an e-reader as it's electronic) and think it will sell well for folks who want a color reader that is backlit so can be read in day or night settings instead of black and white. Of course, like any LCD product, it won't be good for direct daylight reading.
Yes, it's half the cost of an iPad, but the iPad does so much more with the availability of apps through i-tunes. But again, it's being marketed as a primary book reader and the iPad is nearly a laptop. Frankly, I don't even take my laptop anymore when traveling. Do I miss Flash movies? It's a minor inconvience. Need a SD card for my camera? No, I have the camera attachment so transfer photos, videos directly to my iPad. USB port? Don't need it. On my iPad I have access to a number of book sources, from Free Books to I-books to Kindle Amazon store and any number of internet sites I can access books from. I have plenty to read! Magazines are spectacular on the iPad! So, yes I am very happy I switched from Kindle reader to the iPad.
I am sure that the Nook Color will be a success. They are getting into the market ahead of other recognized name brands so like the Apple iPad, will probably get a lion's share of sales from folks who are interested or even curious about e-readers.
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