@texaasnightown--not all books are included. In the US, the Agency books are not. Canadians got this in their announcement (the list of publishers is probably different.
Quote:
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* Offer valid from October 29 at 12:00 AM through to October 31 at 11:59 PM. This offer is not valid in conjunction with any other offer or promotion and cannot be used to adjust amount paid on previous purchases. Discount code is valid for 30% off an individual eBook purchase excluding eBooks from Hachette, Grand Central, Warner, and Little Brown. Newspapers and magazines are excluded from this offer. We reserve the right to change or end this offer at any time without notice.
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In general, books that have only one price listed (vs having a list price and a discounted price) are not included in these sales.