Since the ereader format is owned by Fictionwise, I'm thinking maybe they dropped the other formats as a cost cutting measure.
'spooky2010' is a fitting code.... it's down right spooky to see what's happened to FW in 2010. Last December when they had a big 60% rebate going, I spent too much money there. This year, my reaction to their sales is a yawn. Seems like B&N bought FW to get their DRM scheme and is now letting them die a slow death.
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