I like this idea. I'm looking at it from a reader's perspective, not a writer, and I've already found a few books and authors I'd like to explore further.
It is interesting to see how different the opinions of each sample can be. I also suspect many writers do not necessarily choose the actual page 99, but pick out a page that is more representative of the book, or one they feel will get a better review.
From a reader's perspective it looks like a good way to do a mini test drive for books in the reader's preferred genre. I wish there was also the option to pick specific books or authors instead of a random draw.
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