Quote:
Originally Posted by AdrianM
And as a novel reader, it falls short of eInk becasue it has a back lit reflective LCD which we all know is crap for reading anywhere where there are a lot of direct light sources. Yes, it's colour but you don't need colour for novels which the vast majority of people want an e-Reader for.
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I am not arguing that as a tablet option it may only do well as a niche product. However you never seem to address the broader business move from B&N which is to be the content provider of choice for color. I am NOT claiming they are that today, but going in that direction makes really good business sense.
I also disagree that that the “vast majority” of people who want ereaders are novel readers exclusively. For one thing folks who want or need color for 25% of their reading may be a hugely untapped market, waiting for the right device (No I am not claiming this is it, but something is). I think the iPad showed there is a real market for color. I think that the majority of ereader owners are focused on novels because that is all they do well today. Maybe you have done more thorough market research the B&N
My wife wants color because she reads a lot of magazines and about a novel a week. She does not want 2 devices and battery life is not the biggest concern, checking email and editing word docs are not either. Priced at 250.00 she can have a product that focuses on what she wants just like eInk focuses on what you want.