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Regarding the Amazon packing process, I'm pretty sure they scan the barcode of each item they pack already, so scanning the serial number doesn't add much, if anything to the packing process.
My guess is that they had a production problem that could have caused a delay in the launch, but they'd already pushed as far into the holiday shopping season as they dared, so they launched anyway, even knowing they'd run out quickly. With the amount of marketing they've put behind the Kindle, I can't imagine they lacked confidence that it would sell.
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