I refuse to pay more for an ebook than paperback, and I generally won't pay more than $5.
The $5 limit is something I do for all books, paper or electronic, due to being poor. I do go more than that sometimes, if it is a book I really want. I refuse to pay more than paperback for, and generally am hesitant if same price as paperback. If I run across a book and it is more than I can afford, or is more than a paperback, I get something else. Plenty of competition that meets my wants.
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