Quote:
Originally Posted by ppw
I don't hate B&N. But personally I think NC is a bad business decision.
Here is the data from Gartner on tablet sales predictions:
Media Tablets (Thousands)
2010 - 19,490
2011 - 54,781
2012 - 103,425
2013 - 154,150
http://www.gartner.com/it/page.jsp?id=1452614 |
I see the data and I think it only makes my argument stronger that B&N would love to sell NC's by the truckload but what is the future of the company is selling their content. NC is platform to sell content and can help drive other tablet owners to their content.
With the numbers expected in the Gartner research, being quick to the market and showing people what B&N has to offer the tablet user, by having one of their own to showcase the content seems like really good business.
I think everyone sees this only as a device not a platform and what I saw Tuesday was a new device to push ereading in all the varieties B&N is now clearly going after.