MobileRead Forums - View Single Post - Conspiracy Theory on Kindle being Sold Out

davec67 · 11-22-2007, 02:30 PM

My bet is that amazon deliberately had little volume available precisely so that they could issue a press release saying that demand had sold them out in a few hours. This is a well known (and worn) marketing ploy where making something scarce makes more people want it.

The real measure of how popular this is if in 6 months time it is still hard to get ( like the wii) or if it is easily available and at 1/2 the price which is my bet.

11-22-2007, 02:30 PM	#19
davec67 Member Posts: 19 Karma: 10 Join Date: Sep 2006	scarecity breeds demand My bet is that amazon deliberately had little volume available precisely so that they could issue a press release saying that demand had sold them out in a few hours. This is a well known (and worn) marketing ploy where making something scarce makes more people want it. The real measure of how popular this is if in 6 months time it is still hard to get ( like the wii) or if it is easily available and at 1/2 the price which is my bet.