|
I think many of you are way to focused on the device, which by the way looks really good for what it is made to do.
The move here is to push the market out of novels and black and white magazines. They have completely rebranded their e reading materials and introduced NOOK Kids, newsstand etc. This is about content as much as it is about a single device.
I am sure B&N would love to sell a ton of devices but what they really are fighting for is the most expanded ereader market place and they are moving into color because most people I know want color and doe not live on this forum. They are also putting a ton of effort into the NOOK app that you can run on your ipad, pc etc. They clearly do not expect to beat the ipad they want ipad users to by books from their store. If you want a reader and not an ipad you should look at this device.
The B&N I frequent is busy every single day of the year, they may need to restructure the retail side to meet the changing needs of readers but they seem to be the only major bookseller that understands where the future is going. Borders is the dinosaur here. B&N may just have released one of the hottest items for this Christmas we will wait and see. Will people pay 250.00 Ummm YES they will. 3 million people paid 499.99 and up for an ipad they did not need in 80 days!!! NO I do not think they can sell to Apple levels, who can just a point on how Americans will use disposable income even when we have 10% unemployment.
eraders should rejoice that somebody is pushing the market forward other then Amazon.
|