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I bought my iRex from USA at it was almost 150 euro cheaper than the European model (I leave/work in Europe), I'm pretty sure that if I am going to buy a Pocketbook 903 I will do it from US, if the price difference would be at least 100 euro. Don't know the economical reasons, but it's crazy to pay almost a third of the price more for EXACTLY the same product.
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Taxes. Blame your own governments. Most of Europe charges a VAT of about 20%, whereas online shopping in the US is (still) largely tax free. Generous child-support payments, early retirement, universal access to high-quality health care and tuition-free universities, etc., all have to be paid for somehow. Gasoline prices in Europe are about 4 times higher than in the US for the same reason. Everything has its trade-offs.