Quote:
Originally Posted by Kali Yuga
Ok. And?
I just listed about a half-dozen reasons why a company may prefer to focus on one market rather than sell internationally. Just because a web browser can easily access waterstones.com in other nations doesn't mean it's actually easy, let alone smart, for them to do business abroad.
Sometimes, not every last customer is worth chasing.
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Yeah, the USA, Canada, Australia, Europe, New Zealand, Hong Kong, South Afirca... That last half a billion or billion customers or so barely worth the effort.