Hi...I'm new here and I've been obsessing about getting a new ereader. You guys have been super helpful and I believe Kevin made a good point. I like to read, and I'm in Canada. When the Kobo came out, I thought I would be happy with a simple ereader, but turns out that all that time, I wished I had color. I don't mind LCD...I spend my days looking at LCD screens and to be honest, I don't read for hours on end, so it doesn't bother my eyes. The Nook Color, I believe, are for people who want an ereader, but with something that will remind them of a real book. That's color. Honestly, I like seeing my covers in color and I know to some of you, it may sound stupid, but that's their target market. I don't want and don't need an Ipad. I don't want a tablet and I sure as hell don't want to get jacked in the metro/subway. So a cool looking color ereader that can do other things when I'm not reading...yeah, I want one. I read soooo many things about LCD screens, mirasol etc. that I actually considered getting a Kindle. I almost gave up on getting a color ereader. Until new technology comes out, the Nook Color will keep me busy for a while. I need immediate gratification...I can't wait another year. 3G...I don't care for. I will be happy with wi-fi...and if I get fed up with it, my little sister will be more than happy to have it