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I also think it may have something to do with the Kindle being on the cover of Newsweek, on Good Morning America, NPR, CBS News, etc. I never saw this sort of advertising blitz for the Sony Reader and it sold out quick too. So I'm not really surprised that the Kindle sold out so fast.
To be honest, I am surprised that I got one already. I am usually the one that misses out on these sort of things...
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