Quote:
Originally Posted by Steven Lake
Bah, they're lying to make everyone stop panicking even though the ship is sinking.
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I wouldn't put it that way, exactly. Targeted media has an incredible future... that's why magazines are still doing well in the market. I think they're hoping to transition from a print media world to an app media world, and they're either overconfident about the result (likely), or they're trying to keep everyone else from being afraid of the result (assured), or both.
If I were them, I wouldn't be too confident: The "final solution," the system that everyone will use for years and that won't belly-up at the first sign of an economic downturn, really hasn't been decided yet. Anyone putting all their eggs in one basket (iPad, for example) could find themselves with a sticky mess on their hands in short order.
But no one wants to admit that they're just guessing at the format of the future. So, they gush about it, and hope no one else puts two and two together.