Quote:
Originally Posted by ProfCrash
I get that. I also think that most people will look at it an go "It is a tablet that is restrictd. Hey, I can buy a similar tablet, for a similar price, and its not restricted" and buy another product. Or buy the Nook Color, figure out it is restricted when they get home and try to download apps, and return it.
The only way to avoid that is to hope that people are doing their electronics shopping at BN and not Best Buy. Because if I am at Best Buy looking at e-readers and I see a Nook Color I am going to go "Tablet." If I decide I want a tablet, I am going to go to the aisle that sells tablets and take a look there. Then I am going to see tablets with more functionality at about the same price and buy one of those.
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Believe me I am not claiming this device is a good competitor to other tablet devices but as a direction for ereading I think B&N is going the right way. They may want you to buy their device but they will also be very happy to be the primary provider of the color ereading materials you use on your other tablet. Notice how they are focused on the NOOKapp improvements. They want IPad owners to subscribe to NOOKNewstand and NOOKKids etc. It makes sense for them to offer a device in this space it makes more sense for them to try and corner the market on content. Seems like a dual strategy to me.