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You know, I think B&N will do ok; lots of people looking at e-readers for the first time will see e-ink devices, look at the color Nook, and then say "Look how much cheaper it is than the ipad!"
Will I buy one?
Nope. For me, the whole point of my Kindle is that it is small enough to tuck into my cargo pants pocket or slip into my briefcase without taking up any appreciable space. I can pull it out almost anywhere and read, even when I'm in direct sunlight. Yes, it needs a bit of TLC but I don't worry about it the way I would with a large LCD screen. And I love that it seems that I almost never have to charge it!
Now I would be lying if I said I don't appreciate color. I'd LOVE to be able to have color. But even with my medical reference books, 99% of what I do is read plain old text. Until then, my K3 is just right (ok, I *still* want some changes to the software, but I think the hardware is wonderful).
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